As a small business or start-up, the importance of building your brand and cultivating brand awareness is fundamental. Developing a strong, cohesive and consistent brand will lead to lasting, long-term benefits for your business. From priming the bottom end of the...
Introduction to Branding The Cambridge Dictionary defines branding as “the act of giving a company a particular design or symbol in order to advertise its products and services.” This, unfortunately, is how many people understand or think of branding – as solely...
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