Storytelling for Your Nonprofit: Building Emotional Connections

Storytelling for Your Nonprofit: Building Emotional Connections

Every nonprofit has a heartbeat, a rhythmic pulse of values that fuels its mission. Imagine your organization as a body: The heart pumps life-sustaining blood, much like core values circulate through and energize your brand’s narrative. A story without...
Brand Awareness: A Step-by-Step Guide on How to Build it

Brand Awareness: A Step-by-Step Guide on How to Build it

As a small business or start-up, the importance of building your brand and cultivating brand awareness is fundamental. Developing a strong, cohesive and consistent brand will lead to lasting, long-term benefits for your business. From priming the bottom end of the...
The Power of Branding: A Guide for Business Owners & Startups

The Power of Branding: A Guide for Business Owners & Startups

Introduction to Branding The Cambridge Dictionary defines branding as “the act of giving a company a particular design or symbol in order to advertise its products and services.” This, unfortunately, is how many people understand or think of branding – as solely...