Launching a Business: What to Know and Essential Tips

Launching a Business: What to Know and Essential Tips

Launching a business is like planting a tree—the right groundwork ensures growth and resilience. Imagine you’ve found the perfect spot, the right seed, and you’re ready to plant. Without proper soil preparation, that seed faces an uphill struggle to...
Storytelling for Your Nonprofit: Building Emotional Connections

Storytelling for Your Nonprofit: Building Emotional Connections

Every nonprofit has a heartbeat, a rhythmic pulse of values that fuels its mission. Imagine your organization as a body: The heart pumps life-sustaining blood, much like core values circulate through and energize your brand’s narrative. A story without...
Brand Awareness: A Step-by-Step Guide on How to Build it

Brand Awareness: A Step-by-Step Guide on How to Build it

As a small business or start-up, the importance of building your brand and cultivating brand awareness is fundamental. Developing a strong, cohesive and consistent brand will lead to lasting, long-term benefits for your business. From priming the bottom end of the...
The Power of Branding: A Guide for Business Owners & Startups

The Power of Branding: A Guide for Business Owners & Startups

Introduction to Branding The Cambridge Dictionary defines branding as “the act of giving a company a particular design or symbol in order to advertise its products and services.” This, unfortunately, is how many people understand or think of branding – as solely...